It is a well-known fact that starting a business isn’t easy, let alone a business in a highly competitive market. With that being said, how can you find an edge against other businesses that are selling the same product as you?
Candles are a highly common product in the market today. Large retailers are not the only ones cashing on the candle craze–thousands of small to medium businesses are also offering this highly sought-out product, thereby saturating the market in the process.
Does that mean you shouldn’t bother starting your own candle business? Of course, not!
In today’s article, we will let you in on the best way to start your candle business on the right path–and that is choosing the right candle supplier! Keep on reading to learn exactly why you need a good supplier, what to look for in one, and some of the best wholesale candle companies to put on your list today.
Let’s get started!
Why You Need The Best Wholesale Candle Supplier
When you start a candle business, one of the first mistakes you can make is choosing the wrong supplier. Whether you make your own candles or buy ready-to-sell ones, selecting the best supplier is the most important step.
But why, exactly?
Produce Quality Products For Your Customers
Not all candle suppliers are made equal. And if you want to offer high-quality products to your customers, choosing the best possible supplier should be of high priority. That said, it is important to be picky when choosing a candle supplier. Never take claims at face value–do your research, compare multiple companies, and don’t hesitate to scrutinize every potential supplier’s products.
Put On a Legitimate Brand Image in Packaging
Designing, printing, and putting on labels may seem like easy tasks, but they are far from it if you are producing large quantities of candles in a limited amount of time. Luckily, a wholesale candle supplier will be able to take on these tasks for you.
However, only the best wholesale candle suppliers can do so with quality and efficiency. If you choose the best possible supplier that you can afford, you minimize the risk of skewed labels, inconsistent prints, or simply unprofessional designs.
Keep Up With Demand
As your candle business grows, so will the number of orders. At this point in your business’ growth, it is crucial to have a candle supplier that can keep up with your demand. Remember that even if a company labels itself as a wholesale or bulk supplier, there is always a chance of them getting overwhelmed with orders and not being able to fulfill yours on time.
With that in mind, choose a supplier that has the best potential to keep up with bigger demands as your business grows. A good way to gauge this is by asking them about the maximum amount of candles that they can produce for each customer per order, which should give you a good idea of the capacity of their operations.
Find Affordable Rates
The more affordable a candle is, the more profit you can make from each order. Therefore, you need to find the best candle supplier that can give you good wholesale prices–but without compromising the quality of your products.
Maintain Consistency
Once you have the best version of your product, it should never change unless it is for the better. Things like the scent of the candle, the length of the wick, and the sticker quality on the packaging should be the same for every unit unless you are making improvements. Otherwise, you could put your business at risk of customer dissatisfaction.
What To Look For When Vetting A Wholesale Candle Supplier
Now that you know why you need the best wholesale candle supplier, let’s talk about how you can find one.
When in the market for a new supplier for your candle business, here are the most important factors to look for:
High-Quality Products
The first thing you have to look for in a potential supplier is a high level of quality in their products. In doing so, you are also ensuring that the products you sell are of high quality, which is what customers want for their candles.
It can be tricky to gauge the quality of a supplier’s products just by looking at them on their website. So, the first step in evaluating a supplier is acquiring samples. In this way, you can experience firsthand how their product looks, smells, and feels. Furthermore, you can also test how long their candles burn and verify the claims on their website.
Affordable
The next step is to determine if a supplier’s price per unit is feasible for your business. In other words, you have to figure out if the price per unit will give you the profit you’re looking for, based on the markup factor that you intend to use.
This part can also be challenging, so before you start looking for suppliers, it is important that you’ve done your market research so that you know how to price your products. From there, you can determine the cost per unit you need in order to hit your target revenue (plus profits!).
Consistent
As we’ve said earlier, consistency is crucial for a candle business. Each one of your candles must have the same quality, appearance, packaging, and scent unless you have made improvements. Therefore, you must choose a supplier that keeps their products consistent, and you can do this by conducting thorough research on their experience.
Great Customer Service
Aside from quality, affordability, and consistency, a great candle supplier should also provide good customer service. They should be able to help you with concerns within a reasonable amount of time, provide solutions when needed, and respond to emergencies as quickly as possible. In this way, you can mitigate risks within your business and have an easier time dealing with your chosen supplier.
The Best Wholesale Candle Companies Revealed: Introducing Match Fragrance
So, now you have a guide to help you find the best wholesale candle supplier for your business. But before you go start a search on your own, take a look at some of the best wholesale candle suppliers that we’ve already evaluated for you. And, yes, they do tick all the right boxes.
Among all the options out there, no one can beat the quality, consistency, and customer service that Match Fragrance provides.
Firstly, Match Fragrance has some of the best soy candles on the market, all made with hand-poured 100% natural wax. These candles are proven to burn around 30 to 50 hours, and they are made to ensure even burning.
Second, Match Fragrance also carries May & Maple candles, which are beautifully-designed products that your customers will love. Plus, they also supply wholesale wax melts and wholesale wax melters that are perfect for customers who love stronger fragrances.
Another huge benefit of choosing Match Fragrance is that you can enlist their Private Label Service, wherein they label your products for you. If not, you can always go for their white label products.
What Makes Match Fragrance The Best Wholesale Candle Supplier For You?
Match Fragrance is the best supplier of white label candles in the UK. And if you need a good reason to choose them as your supplier, we have several:
The Best Quality Candles For Your Customers
Match Fragrances uses only 100% high-quality wax to make their candles. This ensures that your customers get candles that last long, burn evenly, diffuse scent properly, and don’t produce any black smoke.
Choose From A Variety Of Fragrances
Candle customers are always looking for variety, which is why we have over 100 different scents for our candles and wax melts! Plus, we have the ability to source fragrances that we don’t currently have in stock, so don’t hesitate to ask us for the specific fragrance you’re looking for!
Check out our extensive scent list to see what kind of fragrances we offer.
White Label or Private Label Capabilities
If you want to outsource label designing and printing, Match Fragrance can do it for you. We have a high-quality in-house printer that is capable of printing massive amounts of labels with efficiency and consistency. But if you need only a small number of labels, you can rest assured that they will still look professionally made.
On the other hand, Match Fragrance also provides unbranded candles if you want to do the labeling yourself.
Affordable Samples So You Can Try Us Out Risk-Free
Match Fragrance offers top-quality soy candles for as little as £4.43 GBP retail price, so you can purchase samples without breaking the bank.
If you want to try out our May & Maple candles, you can choose any scent for as low as £7.68 GBP. For wax melts, you can sample a snap bar or deli pot for just £1.35 GBP a piece for the soy melts or £2.16 GBP for the May & Maple wax melts.
From Small Volume To Large Scale Capabilities
When you choose Match Fragrance, you can purchase as few as 5 candles per scent if you are not ready to commit to a bulk order. On the other hand, you can request a quote for orders of more than 500 units–no job is too big!
Another thing to note is that we hold stock of most of our products, so most orders are dispatched within 2 to 3 business days. Even better: we offer free shipping for orders £250 GBP and above.
We Offer Wax Melts and Melters, Too!
Aside from soy candles and Maple & May candles, Match Fragrance also offers wax melts and melters. Our wax melts come in over 100 scents to choose from plus 3 different sizes (clamshell, snap bar, deli pot). On the other hand, we have two elegant electric wax melters that are sure to capture your customers’ attention.
Final Thoughts On The Best Wholesale Candle Company
Starting a business in a competitive market is never a walk in the park, but with the right candle supplier, you are more likely to reach success sooner than you think.
All that said, don’t make the same mistake that too many candle businesses make–choose the best wholesale candle company that can not only meet your standards but also provide the prices that you need. Choose Match Fragrance, the leading wholesale candle supplier in the U.K. with over hundreds of high-quality, ready-to-sell products to choose from!